of women in the UK are on a diet.


of weight is regained within 5 years after being lost.


of people who attempt to lose weight lose less than the ‘clinically significant’ level of 5%.


of women in a US study experience disordered eating (restricting what they eat, binging, fasting).

And you’ve probably heard that ‘diets don’t work!’ – so why do we all still try and push our bodies to fight our biology when dieting leads to…

Slower metabolism:

Your body can’t tell dieting apart from actual food scarcity and starvation, so to compensate for the shortage of calories your metabolism slows to try and conserve energy. You become more efficient at doing more with less. In other words, your body becomes really good at storing fat.

Overeating and Bingeing:

Dieting leads to bingeing. It’s science. Say you skip breakfast to try and be ‘good’. Your brain is pissed. It sends out neurotransmitters and hormones like ghrelin and neuropeptide Y – both of which are super potent orexigenics, meaning that they stimulate appetite. So as the day goes on, these guys build up, you give in (to your normal biological urge to eat) and once you pop you can’t stop. Sound familiar? Yup.

They undermine your own innate ability to recognize hunger and fullness:

Think about it; if you’re following a diet plan down to the letter, you’re relying on someone else to tell you what, when and how much to eat. THEY DON’T KNOW YOUR LIFE.

Relying on someone else to tell you what to do can so easily result in eating too much or too little: Let’s say you’re doing one of the points systems. You’ve used up all your points for the day, but you’re still hungry? You either go hungry or you beat yourself up for going over. Neither of them sound like good options to me. Likewise, if you have some points left over, you’re probably not going to let them go to waste, even though you’re not hungry.

Rebound weight gain:

Your weight can go up higher than your original weight – I mean, doy! How many people do you know who’ve sustained weight loss over long periods of time? Now how many of those people are content and not furiously counting calories or going beast mode *shudders* at the gym? Right, so everyone else is probably heavier than their original weight and feeling pretty shitty about that (because that’s what society has decided they should feel), and now they’re trying to figure out the next diet they’re going to attempt.

Food Obsession:

You can’t stop thinking about your next meal, when you’re allowed to eat again, you spend hours picking out recipes on Pinterest and trawling Instagram from #foodporn figuring out how you can make ‘healthy’ gluten-free, sugar-free, low-cal substitutions. You have no mental bandwidth left for living your life.

Deprivation backfires:

You know when you were a kid and your mum told you not to do the thing, so you did the thing? Yeah. I see this all the time with my clients. They say certain foods are off limits, foods they enjoy eating but deem ‘bad’. They do without it instead of satisfying their craving for it. Next thing they know they’re shoulder deep into a bucket of Phish Food, feeling sick and guilty. And the next morning you’re skipping breakfast to ‘make up’ for it. Rinse and repeat.



At LCIE we have taken the original principles of Intuitive Eating and developed them to give our clients a sustainable way to care for their bodies that also supports their mental health.

How do I know if Intuitive Eating is right for me?

If you’re tired of feeling batshit around food and bored of bouncing from counting macros, to cutting carbs, to going on week-long juice cleanses because you heard it was the BEST way of losing weight, only to gain it all right back, then this is the place for you. Intuitive Eating isn’t a weight loss diet, but it can help you develop healthy habits – screw what the magazines tell you! If you’re DONE with processing your emotions by faceplanting into a bowl of cookie dough or the thought of going food shopping or eating in restaurant stresses you out, then this is the place for you. If you can’t take another day of doing mental acrobatics trying to keep track of what you can and can’t eat based on what you’ve already eaten and how much you’ve worked out then click here for a 15 minute discovery call with one of our clinicians to find out if Intuitive Eating is right for you.

Book in for a 15 minute discovery call